The absence of real-time insights and customization led to low engagement and user satisfaction.
The product had to maintain visual and functional consistency across complex financial data screens.
To ensure a consistent, premium look across the app, I built modular components, from portfolio cards to market data widgets, that could be reused on multiple screens without losing the brand’s visual identity.
I mapped out detailed flows showing how clients would navigate from high-level portfolio views to specific investment details, making sure every step felt logical and seamless.
Designing the high-fidelity UI screens was where I focused on balancing dense financial information with an elegant, spacious layout. Portfolio summaries, asset allocations, and real-time market insights were all presented in a way that felt sophisticated yet approachable.
Working side-by-side with senior designers and developers, I refined microinteractions and transitions, so animations not only guided the user’s eye but also reinforced the app’s luxury feel.
By integrating seamlessly with the client’s core banking systems, the new mobile app delivered a unified and reliable experience for users. Within the first quarter, engagement rose as users responded positively to its intuitive navigation, tailored market insights, and on-demand access to personalized advisory services. Positioned as a holistic wealth management tool, the app not only improved client satisfaction but also reinforced the bank’s reputation for offering exclusive, human-centered service.
Trust, especially in high-stakes contexts like financial products, comes from clarity, attention to detail, and design choices that feel reassuring at every interaction.
Constraints (whether technical or regulatory) can inspire more thoughtful, focused solutions when embraced early in the process.
Smooth collaboration depends on clear communication, well-prepared handoffs, and mutual respect between design and development teams.
Designing for real people means grounding decisions in research, personas, and genuine user goals, not just aesthetics.